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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014
Persistent link: https://www.econbiz.de/10010399387
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Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
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Differential response to corporate political advocacy and corporate social responsibility : implications for political polarization and radicalization
Weber, T. J.; Joireman, Jeff; Sprott, David E.; Hydock, … - In: Journal of public policy & marketing 42 (2023) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10014228890
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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113
Persistent link: https://www.econbiz.de/10009723422