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1
Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Yu, Ting
- In:
Journal of service research
23
(
2020
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10012183571
Saved in:
2
Achieving service-sales ambidexterity
Yu, Ting
;
Patterson, Paul G.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10009751108
Saved in:
3
Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting
;
Patterson, Paul G.
;
Ruyter, Ko de
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
Saved in:
4
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
Saved in:
5
Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
6
Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Plangger, Kirk
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
Saved in:
7
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
8
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
9
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
10
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
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