//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Superstitious beliefs in consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
USA
18
United States
18
China
14
Lieferkette
14
Supply chain
14
Brand management
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Brand
11
Markenartikel
11
Beziehungsmarketing
10
Game theory
10
Multinationales Unternehmen
10
Relationship marketing
10
Spieltheorie
10
Transnational corporation
10
Advertising effects
9
Brand image
9
Cultural identity
9
Customer satisfaction
9
International marketing
9
Internationales Marketing
9
Kulturelle Identität
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Markenimage
9
Preismanagement
9
Pricing strategy
9
Supplier relationship management
9
Werbewirkung
9
Innovation management
8
Innovationsmanagement
8
Theorie
8
Theory
8
Comparison
7
Einzelhandel
7
Internet marketing
7
more ...
less ...
Online availability
All
Undetermined
40
Free
9
CC license
1
Type of publication
All
Article
114
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Lehrbuch
10
Textbook
9
Aufsatz im Buch
7
Book section
7
Glossar enthalten
5
Glossary included
5
Case study
3
Fallstudie
3
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
133
Author
All
Wang, Yong Jian
43
Wei, Jie
37
Minor, Michael
32
Andriopoulos, Constantine
21
Hernandez, Monica D.
20
Guo, Chiquan
13
Zhao, Jing
12
Gotsi, Manto
10
Cruthirds, Kevin W.
7
Ball, Donald A.
6
Geringer, John Michael
6
Hong, Soonkwan
6
Oyedele, Adesegun
6
Wang, Valerie Lynette
6
Dawson, Patrick
5
Lewis, Marianne W.
5
Baeza, Miguel A.
4
Kalliny, Morris
4
Li, Yongjian
4
Lowry, Paul Benjamin
4
McNett, Jeanne M.
4
Seedorf, Stefan
4
Zhu, Ying
4
Chang, Meijing
3
Chapa, Sindy
3
McCulloch, Wendell H.
3
Zhang, Yonghui
3
Chapa, Olga
2
De los Santos, Gilberto
2
Doss, Samuel K.
2
Frantz, Paul L.
2
LaPlaca, Peter J.
2
Lopez, Carmen
2
Saran, Anshu
2
Slater, Stephanie
2
Tang, Wansheng
2
Vicdan, Handan
2
Zhu, Jing
2
Axinn, Catherine Nancy
1
Backes, Kayla
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
4
International journal of production research
4
International marketing review
4
Economics letters
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Global business and organizational excellence : a review of research & best practices
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of consumer studies
2
Journal of advertising research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advertising, promotion, and new media
1
Asian survey : a bimonthly review of contemporary Asian affairs
1
California management review
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
China political economy
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Emerging Markets Journal : EMAJ
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Energy economics
1
Evolutionary algorithms for supply chain management
1
Global consumer behavior
1
Human relations
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovative supply chain optimization models with multiple uncertainty factors
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of logistics systems and management : IJLSM
1
International journal of organizational analysis
1
International journal of quality & reliability management
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
46
Other ZBW resources
40
RePEc
9
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
133
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
2
Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian
;
Minor, Michael
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
Saved in:
3
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
Saved in:
4
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
5
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
6
Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks
Wang, Yong Jian
;
Hong, Soonkwan
;
Wei, Jie
;
Cruthirds, …
- In:
International journal of electronic marketing and …
4
(
2011
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10009155744
Saved in:
7
My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian
;
Butt, Osama J.
;
Wei, Jie
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
Saved in:
8
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
9
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
10
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->