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Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; … - In: Journal of service management 27 (2016) 4, pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola; … - In: The service industries journal 42 (2022) 11/12, pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
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When climate-induced change reaches social media : how realistic travel expectations shape consumers' attitudes toward the destination
Scholl-Grissemann, Ursula; Peters, Mike; Teichmann, Karin - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1413-1429
Persistent link: https://www.econbiz.de/10012310005
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Is luxury just a female thing? : the role of gender in luxury brand consumption
Stokburger-Sauer, Nicola; Teichmann, Karin - In: Journal of business research : JBR 66 (2013) 7, pp. 889-896
Persistent link: https://www.econbiz.de/10009756865
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The relevance of consumer-brand identification in the team sport industry
Stokburger-Sauer, Nicola; Teichmann, Karin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 2, pp. 20-30
Persistent link: https://www.econbiz.de/10010341393
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Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin; Stokburger-Sauer, Nicola; Plank, Andreas - In: Psychology & marketing 32 (2015) 3, pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
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The power of codesign to bond customers to products and companies : the role of toolkit support and creativity
Teichmann, Karin; Scholl, Ursula; Stokburger-Sauer, Nicola - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 15-30
Persistent link: https://www.econbiz.de/10011615765
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The role of a smile in customer-employee interactions : primitive emotional contagion and its boundary conditions
Hofmann, Verena; Stokburger-Sauer, Nicola; Wetzels, Martin - In: Psychology & marketing 41 (2024) 10, pp. 2181-2196
Persistent link: https://www.econbiz.de/10015133713
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Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.; Fischer, Marc; Stokburger-Sauer, Nicola - 1999
Persistent link: https://www.econbiz.de/10001608338
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Frauen als Zielgruppe : das Beispiel einer geschlechtsspezifischen Vermarktung von Bildungsangeboten
Bauer, Hans H.; Stokburger-Sauer, Nicola; Müller, Angelika - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001748952