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Presentation of a generic “EMI...
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Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
2
Using card-based games to enhance the value of semi-structured interviews
Rowley, Jennifer
;
Jones, Rosalind
;
Vassiliou, Magda
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009499756
Saved in:
3
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
4
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
5
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
6
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
7
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
8
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
9
Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind
;
Rowley, Jennifer
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
Saved in:
10
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
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