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A Literature Review, Classific...
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Consumer behaviour
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Rana, Sudhir
47
Raut, Sachin Kumar
7
Prashar, Sanjeev
5
Kharub, Manjeet
4
Shrivastava, Avinash K.
4
Alon, Ilan
3
Anand, Arpan
3
Haque, Moon Moon
3
Kashif, Muhammad
3
Kathuria, Sakshi
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Dewasiri, N. J.
2
Dewasiri, Narayanage Jayantha
2
Ghosal, Indrajit
2
Gupta, Himanshu
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Parayitam, Satyanarayana
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South Asian journal of marketing
4
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Contemporary Trends in Marketing : Problems, Processes and Prospects
2
International journal of Indian culture and business management : IJICBM
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
Other ZBW resources
11
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1
A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Rana, Sudhir
;
Sharma, Somesh Kr.
- In:
Entrepreneurship in international marketing
,
(pp. 189-222)
.
2015
Persistent link: https://www.econbiz.de/10010493030
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2
Editorial: Is South Asia ready for the next universe - metaverse? : arguments and suggestions for further research
Rana, Sudhir
;
Udunuwara, Maduka
;
Dewasiri, Narayanage …
- In:
South Asian journal of marketing
3
(
2022
)
2
,
pp. 77-81
Persistent link: https://www.econbiz.de/10014225889
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3
A perspective on the positioning of Indian business schools post COVID-19 pandemic
Rana, Sudhir
;
Anand, Arpan
;
Prashar, Sanjeev
;
Haque, …
- In:
International journal of emerging markets
17
(
2022
)
2
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012886377
Saved in:
4
Future of marketing after disruptions and uncertainties : physical, digital, or phygital?
Mishra, Vinaytosh
;
Rana, Sudhir
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 31-40)
.
2023
Persistent link: https://www.econbiz.de/10014338916
Saved in:
5
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
Saved in:
6
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
7
Gender diversity and financial performance : a quantified review based on bibliometric and cluster analysis
Quttainah, Majdi
;
Singhania, Shubham
;
Rana, Sudhir
- In:
International studies of management & organization : ISMO
53
(
2023
)
4
,
pp. 291-312
Persistent link: https://www.econbiz.de/10014391402
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8
Improving firm performance using market orientation and capabilities : a case study approach
Narula, Sandeep
;
Rana, Sudhir
;
Srivastava, Shakul
; …
- In:
South Asian journal of business studies
12
(
2023
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10014380634
Saved in:
9
How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Rana, Sudhir
;
Bag, Sudin
;
Ghosal, Indrajit
;
Prasad, Bikram
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1168-1197
Persistent link: https://www.econbiz.de/10014369758
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10
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic : evidence from a developing country
Aruldoss, Alex
;
Rana, Sudhir
;
Parayitam, Satyanarayana
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10015190538
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