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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
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RESEARCH NOTES - Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships
Scheer, Lisa K.; Kumar, Nirmalya; Steenkamp, … - In: Academy of Management journal : AMJ 46 (2003) 3, pp. 303-316
Persistent link: https://www.econbiz.de/10006113234
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Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
Kumar, Nirmalya; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 35 (1998) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10006670695
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The Effects of Perceived Interdependence on Dealer Attitudes
Kumar, Nirmalya; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 32 (1995) 3, pp. 348-356
Persistent link: https://www.econbiz.de/10006681247
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The Effects of Supplier Fairness on Vulnerable Resellers
Kumar, Nirmalya; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 32 (1995) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10006683088
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How budget constraints impact consumers' response to discount presentation formats
Scheer, Lisa K.; Shehryar, Omar; Wood, Charles M. - In: The journal of product & brand management 19 (2010) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10008426045
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Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10007719286
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Trust at Different Organizational Levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10008153424
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Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources
Scheer, Lisa K.; Miao, C. Fred; Garrett, Jason - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10008384310