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Journal of marketing research : JMR
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MSI reports : working paper series
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Recherches - Le West Edmonton Mall : Un échafaudage sensoriel au service d'une cosmogonie populaire ?
Andrieu, Françoise
;
Badot, Olivier
;
Macé, Sandrine
- In:
Revue française du marketing
(
2004
)
196
,
pp. 53-66
Persistent link: https://www.econbiz.de/10007962449
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2
The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing
Macé, Sandrine
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10009830516
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3
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Ailawadi, Kusum L.
;
Kopalle, Praveen K.
;
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10006878237
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4
The current and future sales impact of a retail frequency reward program
Taylor, Gail Ayala
;
Neslin, Scott A.
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10006605731
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5
The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback
Gedenk, Karen
;
Neslin, Scott A.
- In:
Journal of retailing
75
(
1999
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006625545
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6
The Effects of Advertising on Brand Switching and Repeat Purchasing
Deighton, John
;
Henderson, Caroline M.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 28-43
Persistent link: https://www.econbiz.de/10006687071
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7
Preis- und Nicht-Preis-Promotions - Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
),
pp. 370-392
Persistent link: https://www.econbiz.de/10006697998
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8
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott A.
;
Gupta, Sunil
;
Kamakura, Wagner
;
Lu, …
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10006640226
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9
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Sun, Baohong
;
Neslin, Scott A.
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 389-405
Persistent link: https://www.econbiz.de/10006649036
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10
The Effect of Promotion on Consumption: Buying More and Consuming It Faster
Ailawadi, Kusum L.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
35
(
1998
)
3
,
pp. 390-398
Persistent link: https://www.econbiz.de/10006669533
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