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Wirtz, Jochen
51
Mattila, Anna S.
15
Heracleous, Loizos
8
Kum, Doreen
5
Lee, Khai Sheang
5
Chew, Patricia
3
Johnston, Robert
3
Lee, Yih Hwai
3
Williams, Jerome D.
3
Bateson, John E.G.
2
Chung, Lee Meng
2
Lwin, May O.
2
Menkhoff, Thomas
2
Qiu, Cheng
2
Tambyah, Siok Kuan
2
Tan, Soo Jiuan
2
Ambtman, Anouk den
1
Bergkvist, Lars
1
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1
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1
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1
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1
Grandey, Alicia
1
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1
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1
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1
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1
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1
Kate L. Daunt
1
Kau, Ah Keng
1
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1
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1
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1
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1
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1
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1
Lim, Guan Hua
1
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1
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1
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International journal of service industry management : IJSIM
15
The journal of services marketing
6
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
5
Journal of business research : JBR
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
Journal of the Academy of Marketing Science
3
Business strategy review
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of Asian business
2
Journal of service research : JSR
2
European journal of operational research : EJOR
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of revenue management : IJRM
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of strategic marketing
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & marketing
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The Academy of Management review : AMR
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OLC EcoSci
ECONIS (ZBW)
112
Other ZBW resources
37
RePEc
13
USB Cologne (EcoSocSci)
4
BASE
2
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Consumer Cheating on Service Guarantees
Wirtz, Jochen
;
Kum, Doreen
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
2
,
pp. 159-175
Persistent link: https://www.econbiz.de/10006150724
Saved in:
2
Designing service guarantees -- Is full satisfaction the best you can guarantee?
Wirtz, Jochen
;
Kum, Doreen
- In:
The journal of services marketing
15
(
2001
)
4-5
,
pp. 282-299
Persistent link: https://www.econbiz.de/10007112384
Saved in:
3
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
Kum, Doreen
;
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Operations research, Management science : OR MS ; the …
52
(
2012
)
5
,
pp. 471-480
Persistent link: https://www.econbiz.de/10010064411
Saved in:
4
Brand personality inference: The moderating role of product meaning
Kum, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Leong, …
- In:
Journal of marketing management : MM
28
(
2012
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10010031154
Saved in:
5
Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
Kum, Doreen
;
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 594-601
Persistent link: https://www.econbiz.de/10008884435
Saved in:
6
NOTES - Family Business Succession: Appropriation Risk and Choice of Successor
Lee, Khai Sheang
;
Lim, Guan Hua
;
Lim, Wei Shi
- In:
The Academy of Management review : AMR
28
(
2003
)
4
,
pp. 657-666
Persistent link: https://www.econbiz.de/10006719704
Saved in:
7
E-retailing versus physical retailing - A theoretical model and empirical test of consumer choice
Lee, Khai Sheang
;
Tan, Soo Jiuan
- In:
Journal of business research : JBR
56
(
2003
)
11
,
pp. 877-886
Persistent link: https://www.econbiz.de/10006720219
Saved in:
8
Advanced sale of service capacities: a theoretical analysis of the impact of price sensitivity on pricing and capacity allocations
Lee, Khai Sheang
;
Ng, Irene C.L.
- In:
Journal of business research : JBR
54
(
2001
)
3
,
pp. 219-226
Persistent link: https://www.econbiz.de/10006724463
Saved in:
9
An integrative framework of pre-emption strategies
Lee, Khai Sheang
;
Ng, Irene
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 327-348
Persistent link: https://www.econbiz.de/10007794817
Saved in:
10
Competition in the advanced sale of service capacity
Ng, Irene C. L.
;
Lee, Khai Sheang
- In:
International journal of revenue management : IJRM
2
(
2008
)
4
,
pp. 307-326
Persistent link: https://www.econbiz.de/10009888307
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