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Koslow, Scott
9
Sasser, Sheila
3
Riordan, Edward A.
2
Cannon, Hugh M.
1
Costley, Carolyn
1
Kilgour, Mark
1
Riordan, Edward
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Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
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1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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OLC EcoSci
ECONIS (ZBW)
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1
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - What Is Creative to Whom and Why? Perceptions in Advertising Agencies - Common advertising agency wisdom holds that creatives are different, much like comparing apples and oranges. This study finds that even within the same agency, creatives differ from other agency executives on their perspective of what is creative.
Koslow, Scott
;
Sasser, Sheila L.
;
Riordan, Edward A.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10006505757
Saved in:
2
Effective Reach and Frequency: Does It Really Make Sense?
Cannon, Hugh M.
;
Riordan, Edward A.
- In:
Journal of advertising research
34
(
1994
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006536623
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3
PAPERS - Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism
Koslow, Scott
- In:
Journal of consumer affairs : official publication of …
34
(
2000
)
2
,
pp. 245-268
Persistent link: https://www.econbiz.de/10006184385
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4
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
Koslow, Scott
;
Shamdasani, Prem N.
;
Touchstone, Ellen E.
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 575-585
Persistent link: https://www.econbiz.de/10006684233
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5
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008167915
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6
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila
;
Koslow, Scott
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 5-21
Persistent link: https://www.econbiz.de/10009976370
Saved in:
7
SHOPPING DATA - What Scanner-Panel Data Tell Us about Advertising: A Detective Story with a Dark Twist
Koslow, Scott
;
Tellis, Gerard J
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10008993731
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8
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10008301594
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9
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10008420160
Saved in:
10
Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity
Koslow, Scott
;
Sasser, Sheila
;
Riordan, Edward
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 81-102
Persistent link: https://www.econbiz.de/10008126551
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