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Consumer's value for informational role of agent in service industry
Trivedi, Minakshi; Morgan, Michael S.; Desai, Kalpesh … - In: The journal of services marketing 22 (2008) 2-3, pp. 149-159
Persistent link: https://www.econbiz.de/10008065424
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Inferring the Order of the Choice Process Using Consumer Purchase Histories
Morgan, Michael S.; Trivedi, Minakshi - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10008220442
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Service intermediaries: a theoretical modeling framework with an application to travel agents
Morgan, Michael S.; Trivedi, Minakshi - In: Journal of modelling in management 2 (2007) 2, pp. 143-156
Persistent link: https://www.econbiz.de/10008270834
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An Empirical Study of Brand Switching for a Retail Service
Morgan, Michael S.; Dev, Chekitan S. - In: Journal of retailing 70 (1994) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10006636136
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Individual Prior Information in a Physiological Model of 2H8-Toluene Kinetics: An Empirical Bayes Estimation Strategy
Vicini, Paolo; Pierce, Crispin H.; Dills, Russell L.; … - In: Risk analysis : an international journal 19 (1999) 6, pp. 1127-1134
Persistent link: https://www.econbiz.de/10006840495
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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions
Dubé, Laurette; Morgan, Michael S. - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 309-320
Persistent link: https://www.econbiz.de/10006199072
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Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions
Dubé, Laurette; Morgan, Michael S. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 156
Persistent link: https://www.econbiz.de/10006678557
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An Empirical Investigation of Signaling in the Motion Picture Industry
Basuroy, Suman; Desai, Kalpesh Kaushik; Talukdar, Debabrata - In: Journal of marketing research : JMR 43 (2006) 2, pp. 287-295
Persistent link: https://www.econbiz.de/10006640218
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Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
Desai, Kalpesh Kaushik; Hoyer, Wayne D. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 309-323
Persistent link: https://www.econbiz.de/10006660729
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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of business research : JBR 42 (1998) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10006733301