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The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand Service Fd:140
Nam, Sungjoon; Manchanda, Puneet; Chintagunta, Pradeep K - In: Operations research, Management science : OR MS ; the … 52 (2012) 1, pp. 145-147
Persistent link: https://www.econbiz.de/10009842259
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The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet; Dub, Jean-Pierre; Goh, Khim Yong; … - In: Journal of marketing research : JMR 43 (2006) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10006640826
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Temporal Differences in the Role of Marketing Communication in New Product Categories
Narayanan, Sridhar; Manchanda, Puneet; Chintagunta, … - In: Journal of marketing research : JMR 42 (2005) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10006643243
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Response Modeling with Nonrandom Marketing-Mix Variables
Manchanda, Puneet; Rossi, Peter E.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10006645674
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A new multivariate count data model to study multi-category physician prescription behavior
Dong, Xiaojing; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 301-338
Persistent link: https://www.econbiz.de/10009263547
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Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10008226429
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Across the threshold: Role of performance and compatibility in innovative new products' market penetration
Kim, Sang-Hoon; Nam, Sungjoon - In: Industrial marketing management : the international … 33 (2004) 8, pp. 689-700
Persistent link: https://www.econbiz.de/10006241941
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Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Dubé, Jean-Pierre; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10006878232
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and bundles.
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613
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The Dynamic Effect of Innovation on Market Structure
Heerde, Harald J.van; Mela, Carl E.; Manchanda, Puneet - In: Journal of marketing research : JMR 41 (2004) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10006646965