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Real-Time Evaluation of E-mail Campaign Performance
Bonfrer, André; Drèze, Xavier - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 251-263
Persistent link: https://www.econbiz.de/10008238843
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Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R.; Bonfrer, André; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 42 (2005) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10006644320
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Store Brands : Who Buys Them and What Happens to Retail Prices When They are Introduced?
Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10006079996
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Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management science : journal of the Institute for … 48 (2002) 10, pp. 1242-1267
Persistent link: https://www.econbiz.de/10006086122
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Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
Braun, Michael; Bonfrer, André - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10009028881
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Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals - Scan-backs align the channel by transforming the dead weight of retail inventory into profits.
Drèze, Xavier; Bell, David R. - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 16-39
Persistent link: https://www.econbiz.de/10006889617
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Shelf Management and Space Elasticity
Drèze, Xavier; Hoch, Stephen J.; Purk, Mary E. - In: Journal of retailing 70 (1994) 4, pp. 301-326
Persistent link: https://www.econbiz.de/10006636132
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Re-Inquiries - Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
Kamins, Michael A.; Drèze, Xavier; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 622-628
Persistent link: https://www.econbiz.de/10006647704
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Using Combined-Currency Prices to Lower Consumers' Perceived Cost
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10006648037
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Testing Web Site Design and Promotional Content
Drèze, Xavier; Zufryden, Fred - In: Journal of advertising research 37 (1997) 2, pp. 77-91
Persistent link: https://www.econbiz.de/10006527258