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Effects of Temporal and Social Distance on Consumer Evaluations
Kim, Kyeongheui; Zhang, Meng; Li, Xiuping - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 706
Persistent link: https://www.econbiz.de/10008151101
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Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10007992527
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Brand Concept Maps: A Methodology for Identifying Brand Association Networks
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10007301094
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Bonuses Versus Commissions: A Field Study
Kishore, Sunil; Singh Rao, Raghunath; Narasimhan, Om; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10010129755
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Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Saini, Ritesh; Singh Rao, Raghunath; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10008347422
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Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10008318775
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443
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The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances - Well-informed retailers charge higher slotting fees, even when the product is likely to succeed.
Rao, Akshay R.; Mahi, Humaira - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 246-268
Persistent link: https://www.econbiz.de/10006887961
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Close Encounters of Two Kinds: False Alarms and Dashed Hopes - Always deliver had news before good news.
Chen, Haipeng; Rao, Akshay R. - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10006894409
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The Quality of Price as a Quality Cue
Rao, Akshay R. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 401-405
Persistent link: https://www.econbiz.de/10006642905