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Gordon, Geoffrey L.
7
Aurand, Timothy W.
6
Gorchels, Linda
4
Judson, Kimberly M.
3
Schoenbachler, Denise D.
3
Aurand, Timothy
2
Gordon, Craig C.
2
Gordon, Geoffrey
2
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2
Krishnan, Vijaykumar
2
Lambert, Brian
2
Ridnour, Rick E.
2
Shepherd, C. David
2
Weilbaker, Dan C.
2
Balachandra, R.
1
Benedetto, C.Anthony di
1
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1
Brien, Terrence V.O'
1
Brouchous, Kimberly A.
1
Buff, Cheryl L.
1
Calantone, Roger J.
1
Devasagayam, P. Raj
1
Friar, John H.
1
Groza, Mark D.
1
Iacovelli, Jennifer
1
Jambulingam, Thani
1
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The journal of business & industrial marketing
3
Journal of the Academy of Business Education : JABE
2
Services marketing quarterly
2
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2
American journal of business : applying research to practice ; AJB
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
14
RePEc
10
USB Cologne (EcoSocSci)
6
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1
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-218
Persistent link: https://www.econbiz.de/10008426047
Saved in:
2
Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U S Perceptions
Gorchels, Linda
;
Jambulingam, Thani
;
Aurand, Timothy W.
- In:
Journal of international marketing
7
(
1999
)
1
,
pp. 97-105
Persistent link: https://www.econbiz.de/10007245501
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3
On the sociocognitive dynamics between categories and product models in mature markets
Rosa, José Antonio
;
Judson, Kimberly M.
;
Porac, Joseph F.
- In:
Journal of business research : JBR
58
(
2005
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10006714005
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4
Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn
;
Judson, Kimberly M.
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009869625
Saved in:
5
How to Improve Product Management Effectiveness
Murphy, William H.
;
Gorchels, Linda
- In:
Industrial marketing management : the international …
25
(
1996
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10006322390
Saved in:
6
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008172363
Saved in:
7
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly
;
Aurand, Timothy
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10008178446
Saved in:
8
Direct marketing and distribution : the case of Redbox
Schee, Brian A. Vander
;
Aurand, Timothy W.
;
Iacovelli, …
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10010117516
Saved in:
9
The Brand Recall Index: a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10010154241
Saved in:
10
Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, R.
;
Aurand, Timothy W.
;
Friar, John H.
- In:
Journal of the Academy of Business Education : JABE
4
(
2003
)
1
,
pp. 83-88
Persistent link: https://www.econbiz.de/10009889154
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