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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009893571
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The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.; Foster, Joseph A.; Golder, Peter N.; … - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
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Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Kayande, Ujwal; Roberts, John H.; Lilien, Gary L.; … - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 504-513
Persistent link: https://www.econbiz.de/10007870873
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2006 ISMS Practice Prize Competition-Special Section Introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 542-544
Persistent link: https://www.econbiz.de/10008094144
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2007 ISMS Practice Prize Competition-Special Section Introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 617-619
Persistent link: https://www.econbiz.de/10008281509
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A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 150-164
Persistent link: https://www.econbiz.de/10006878227
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Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets
Roberts, John H.; Morrison, Pamela D. - In: Journal of business research : JBR 55 (2002) 8, pp. 679
Persistent link: https://www.econbiz.de/10006723024
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Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Morrison, Pamela D.; Roberts, John H. - In: Journal of business research : JBR 41 (1998) 3, pp. 223-230
Persistent link: https://www.econbiz.de/10006733798
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Developing New Rules for New Markets
Roberts, John H. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10006152489