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The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Swanson, Scott R.; Hsu, Maxwell K. - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 4, pp. 511-529
Persistent link: https://www.econbiz.de/10009880467
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The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers
Dorsch, Michael J.; Swanson, Scott R.; Kelley, Scott W. - In: Journal of the Academy of Marketing Science 26 (1998) 2, pp. 128-142
Persistent link: https://www.econbiz.de/10006153322
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Customer Attributes and Their Effect on Service and Product Quality Perceptions: An Empirical Study
Gross, James R.; DeDee, J.Kim; Swanson, Scott R. - In: International journal of quality & reliability management 10 (1993) 8, pp. 14-24
Persistent link: https://www.econbiz.de/10006413486
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The Impact of Faculty-Student Interactions on Teaching Behavior: An Investigation of Perceived Student Encounter Orientation, Interactive Confidence, and Interactive Practice
Frankel, Robert; Swanson, Scott R. - In: Journal of education for business 78 (2002) 2, pp. 85-91
Persistent link: https://www.econbiz.de/10006418228
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Service recovery attributions and word-of-mouth intentions
Swanson, Scott R.; Kelley, Scott W. - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 194-211
Persistent link: https://www.econbiz.de/10006091523
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A model of fan identification: antecedents and sponsorship outcomes
Gwinner, Kevin; Swanson, Scott R. - In: The journal of services marketing 17 (2003) 2-3, pp. 275-294
Persistent link: https://www.econbiz.de/10007105318
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The relationship of differential loci with perceived quality and behavioral intentions
Swanson, Scott R.; Davis, J.Charlene - In: The journal of services marketing 17 (2003) 2-3, pp. 202-225
Persistent link: https://www.econbiz.de/10007105322
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The relationship of differential loci with perceived quality and behavioral intentions
Swanson, Scott R.; Davis, J.Charlene - In: The journal of services marketing 17 (2003) 2-3, pp. 202
Persistent link: https://www.econbiz.de/10007105421
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Image transfer in corporate event sponsorship : assessing the impact of team identification and event-sponsor fit
Gwinner, Kevin P.; Larson, Brian V.; Swanson, Scott R. - In: International journal of management and marketing … 2 (2009) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009896960
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Private and public voice: exploring cultural influence
Swanson, Scott R.; Frankel, Robert; Sagan, Mariusz; … - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 216-240
Persistent link: https://www.econbiz.de/10009014357