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Modeling the effect of self-efficacy on game usage and purchase behavior
Davis, Robert; Lang, Bodo - In: Journal of retailing and consumer services 19 (2012) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009821627
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Does game self-congruity increase usage and purchase?
Davis, Robert; Lang, Bodo - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010089418
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Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391
Persistent link: https://www.econbiz.de/10008107592
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Exploring entrepreneurship policy in a Pacific context : the case of Tonga
Solomona, Malama; Davis, Robert - In: International journal of entrepreneurship and small business 16 (2012) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10010003678
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Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers
Colgate, Mark; Lang, Bodo - In: Journal of business research : JBR 58 (2005) 2, pp. 195-204
Persistent link: https://www.econbiz.de/10006713987
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How word of mouth communication varies across service encounters
Lang, Bodo - In: Managing service quality : MSQ ; an international journal 21 (2011) 6, pp. 583-599
Persistent link: https://www.econbiz.de/10009801888
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Conclusion Explicitness in Advertising - The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion
Martin, Brett A.S.; Lang, Bodo; Wong, Stephanie - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 57-66
Persistent link: https://www.econbiz.de/10008117809