Narrow search
Showing 1 - 10 of 150
Cover Image
Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries
Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-313
Persistent link: https://www.econbiz.de/10009831225
Cover Image
General alliance experience, uncertainty, and marketing alliance governance mode choice
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10008392820
Cover Image
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Homburg, Christian; Fürst, Andreas - In: Journal of marketing 69 (2005) 3, pp. 95-114
Persistent link: https://www.econbiz.de/10005921820
Cover Image
See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints
Homburg, Christian; Fürst, Andreas - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 523-536
Persistent link: https://www.econbiz.de/10007877464
Cover Image
Beschwerdeverhalten und Beschwerdemanagement
Homburg, Christian; Fürst, Andreas - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 41-74
Persistent link: https://www.econbiz.de/10007593263
Cover Image
Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory
Homburg, Christian; Fürst, Andreas; Ehrmann, Thomas; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 185-205
Persistent link: https://www.econbiz.de/10010075598
Cover Image
A customer perspective on product eliminations: how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 531-550
Persistent link: https://www.econbiz.de/10008447605
Cover Image
On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 265-288
Persistent link: https://www.econbiz.de/10008403963
Cover Image
Organisation von Energieversorgungsunternehmen - Marktorientierte Vertriebs-Reorganisation von Energieversorgungsunternehmen
Beutin, Nikolas; Scholl, Michael; Fürst, Andreas - In: Zeitschrift für Energiewirtschaft : ZfE 26 (2002) 4, pp. 259-274
Persistent link: https://www.econbiz.de/10007470559