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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S.; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-733
Persistent link: https://www.econbiz.de/10009974231
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
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Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594
Persistent link: https://www.econbiz.de/10008640537
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Determinants of children's attitudes towards "advergames": the case of Mexico
Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120
Persistent link: https://www.econbiz.de/10008270673
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A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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The Demise of Expropriation as an Instrument of LDC Policy, 1980-1992
Minor, Michael S. - In: Journal of international business studies : JIBS ; a … 25 (1994) 1, pp. 177-188
Persistent link: https://www.econbiz.de/10005913286
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Role Perceptions, Personal Traits, Lifestyles and Leadership: An Empirical Study of American, Japanese and Taiwanese Female Managers
Wu, Wann-Yih; Minor, Michael S. - In: International business review : the official journal of … 6 (1997) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10005985766
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Beyond loyalty: customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael S. - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10010144845
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Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian; Minor, Michael S. - In: Psychology & marketing 25 (2008) 2, pp. 197
Persistent link: https://www.econbiz.de/10007899476
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Signals of global advertising appeals in emerging markets
Oyedele, Adesegun; Minor, Michael S.; Ghanem, Salma - In: International marketing review 26 (2009) 4-5, pp. 521-541
Persistent link: https://www.econbiz.de/10008326560