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The relationship between the e-marketing mix strategies and organisational performance : an empirical investigation of international organisations in Jordan
Akroush, Mamoun N.; Nuseir, Mohammed T.; Asoub, Ashraf N.; … - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 317-351
Persistent link: https://www.econbiz.de/10009878509
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The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance
Akroush, Mamoun N. - In: International journal of internet marketing and … 6 (2011) 4, pp. 373-412
Persistent link: https://www.econbiz.de/10009850631
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Transactional marketing and relationship marketing paradigms : a structural equation modelling approach
Akroush, Mamoun N. - In: International journal of electronic customer … 4 (2010) 2, pp. 125-160
Persistent link: https://www.econbiz.de/10009887560
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Does service quality implementation mediate the relationship between technical service quality and performance : an empirical examination of banks in Jordan
Akroush, Mamoun N. - In: International journal of services, economics and management 1 (2007/09) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10009888528
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An empirical model of marketing strategy and shareholder value : a value-based marketing perspective
Akroush, Mamoun N. - In: Competitiveness review : an international business … 22 (2012) 1, pp. 48-89
Persistent link: https://www.econbiz.de/10009891427
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An empirical model of new product development process : phases, antecedents and consequences
Akroush, Mamoun N. - In: International journal of business innovation and research 6 (2012) 1, pp. 47-75
Persistent link: https://www.econbiz.de/10009883538
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Study-based moderators influencing the relationship between organizational climate and employee's organization commitment : a meta-analysis
Arora, Nitin; Nuseir, Mohammed T.; Nusair, Talal T.; … - In: EuroMed journal of business 7 (2012) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10010016943
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An empirical investigation of the mediating role of relationship marketing skills of the relationship between customer satisfaction and customer loyalty
Akroush, Mamoun N.; Abu ElSamen, Amjad A. - In: International journal of internet marketing and … 7 (2012) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009850639
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Path analysis of the consequences of customer service skills : an exploratory study in Jordan
Abu-ElSamen, Amjad A.; Akroush, Mamoun N. - In: International journal of services and standards 7 (2011) 1, pp. 50-77
Persistent link: https://www.econbiz.de/10009867377
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An integrated model of perceived service quality and customer loyalty : an empirical examination of the mediation effects of customer satisfaction and customer trust
Dahiyat, Samer E.; Akroush, Mamoun N.; Abu-Lail, Bayan N. - In: International journal of services and operations management 9 (2011) 4, pp. 453-490
Persistent link: https://www.econbiz.de/10009868945