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Magnusson, Peter
13
Peterson, Robert M.
8
Zdravkovic, Srdan
7
Westjohn, Stanford A.
6
Peterson, Robert
4
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2
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2
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2
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International marketing review
3
The journal of personal selling & sales management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Advances in competitiveness research : ACR
1
Business horizons
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing education : JME
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Managing service quality : MSQ ; an international journal
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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OLC EcoSci
ECONIS (ZBW)
64
Other ZBW resources
14
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1
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
Saved in:
2
Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10008250774
Saved in:
3
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
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4
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
Saved in:
5
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10008301597
Saved in:
6
The Rise of Free Agency: - Is it Inevitable?
Rajagopalan, Bharath
;
Peterson, Robert
;
Watson, Stephen B.
- In:
Organizational dynamics : a quarterly review of …
32
(
2003
)
1
,
pp. 93
Persistent link: https://www.econbiz.de/10006127965
Saved in:
7
Social Media's Influence on Business-To-Business Sales Performance
Rodriguez, Michael
;
Peterson, Robert
;
Krishnan, Vijaykumar
- In:
The journal of personal selling & sales management
32
(
2012
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009998137
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8
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
Panagopoulos, Nikolaos
;
Lee, Nick
;
Pullins, Ellen
; …
- In:
The journal of personal selling & sales management
31
(
2011
)
3
,
pp. 219-243
Persistent link: https://www.econbiz.de/10009255359
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9
Technology and Business-to-Consumer Selling: Contemplating Research and Practice
Crittenden, Victoria
;
Peterson, Robert
;
Albaum, Gerald
- In:
The journal of personal selling & sales management
30
(
2010
)
2
,
pp. 103-111
Persistent link: https://www.econbiz.de/10008405492
Saved in:
10
Course Participation: An Active Learning Approach Employing Student Documentation
Peterson, Robert M.
- In:
Journal of marketing education : JME
23
(
2001
)
3
,
pp. 187-194
Persistent link: https://www.econbiz.de/10006270881
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