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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
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Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006150722
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
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Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10007719286
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Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls
Palmatier, Robert W.; Miao, C.Fred; Fang, Eric - In: Industrial marketing management : the international … 36 (2007) 5, pp. 589-603
Persistent link: https://www.econbiz.de/10007727787
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The Role of Customer Gratitude in Relationship Marketing
Palmatier, Robert W.; Jarvis, Cheryl Burke; Bechkoff, … - In: Journal of marketing 73 (2009) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10008317789
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Trust at Different Organizational Levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10008153424
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10008082574
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Understanding Retail Managers’ Role in the Sales of Products and Services
Arnold, Todd J.; Palmatier, Robert W.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10008259749