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Wright, Malcolm
16
Dawes, John
10
Rungie, Cam
5
Sharp, Byron
4
Riebe, Erica
3
Driesener, Carl
2
Lee, Richard
2
Lees, Gavin
2
Nenycz-Thiel, Magda
2
Romaniuk, Jenni
2
Armstrong, J.Scott
1
Ashill, Nicholas
1
Bakar, Abou
1
Casini, Leonardo
1
Clemente, Maria
1
Corsi, Armando Maria
1
Dawes, John G.
1
East, Robert
1
Gendall, Phil
1
Hammond, Kathy
1
Jarvis, Wade
1
Laurent, Gilles
1
Lewis, Tony
1
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1
Lomax, Wendy
1
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1
Meyer-Waarden, Lars
1
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1
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1
Roy, Tirthankar
1
Scriven, John
1
Sharp, Anne
1
Singh, Jaywant
1
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1
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European journal of marketing : EJM
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of business research : JBR
2
The journal of product & brand management
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Australasian marketing journal
1
Australian journal of management
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of the Market Research Society : JMRS
1
Management decision : MD
1
Marketing research : a magazine of management and applications
1
Public finance : the business monthly of the public sector
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of services marketing
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OLC EcoSci
ECONIS (ZBW)
147
Other ZBW resources
42
RePEc
15
BASE
10
USB Cologne (EcoSocSci)
1
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1
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
Saved in:
2
Regularities in the consumption of a subscription service
Lee, Richard
;
Rungie, Cam
;
Wright, Malcolm
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 182-190
Persistent link: https://www.econbiz.de/10009029884
Saved in:
3
Comparing methods of brand image measurement
Driesener, Carl
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
6
,
pp. 681-698
Persistent link: https://www.econbiz.de/10007388550
Saved in:
4
Measuring and modeling the (limited) reliability of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Riley, Francesca Dall'Olmo
; …
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10006160043
Saved in:
5
The effects of religious symbols in product packaging on Muslim consumer responses
Bakar, Abou
;
Lee, Richard
;
Rungie, Cam
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10010171332
Saved in:
6
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
Jarvis, Wade
;
Rungie, Cam
;
Lockshin, Larry
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10007761174
Saved in:
7
Is the polarization index a valid measure of loyalty for evaluating changes over time?
Corsi, Armando Maria
;
Rungie, Cam
;
Casini, Leonardo
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10008929976
Saved in:
8
Brand-Pack Size Cannibalization Arising from Temporary Price Promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10010011494
Saved in:
9
Miscellany - Making survey-based price experiments more accurate
Wright, Malcolm
;
Gendall, Phil
;
Lewis, Tony
- In:
Journal of the Market Research Society : JMRS
41
(
1999
)
2
,
pp. 245-250
Persistent link: https://www.econbiz.de/10006699568
Saved in:
10
The Effect of Concept Formulation on Concept Test Scores
Lees, Gavin
;
Wright, Malcolm
- In:
The journal of product innovation management : an …
21
(
2004
)
6
,
pp. 389-400
Persistent link: https://www.econbiz.de/10006242592
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