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Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10009171338
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10009868512
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Environmentally conscious consumption: The role of retailers and peers as external influences
Tsarenko, Yelena; Ferraro, Carla; Sands, Sean; McLeod, Colin - In: Journal of retailing and consumer services 20 (2013) 3, pp. 302-310
Persistent link: https://www.econbiz.de/10010108822
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The Development of Competent Marketing Professionals
Walker, Ian; Tsarenko, Yelena; Wagstaff, Peter; Powell, … - In: Journal of marketing education : JME 31 (2009) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008325841
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Measurement Invariance of Marketing Instruments: An Implication across Countries
Mavondo, Felix; Gabbott, Mark; Tsarenko, Yelena - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 523-540
Persistent link: https://www.econbiz.de/10006968350
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Post-adoption modeling of advanced mobile service use
Tojib, Dewi; Tsarenko, Yelena - In: Journal of business research : JBR 65 (2012) 7, pp. 922-929
Persistent link: https://www.econbiz.de/10009979197
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Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
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The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes
Tsarenko, Yelena; Tojib, Dewi - In: Journal of marketing management : MM 28 (2012) 9, pp. 1217-1240
Persistent link: https://www.econbiz.de/10010000005
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A transactional model of forgiveness in the service failure context: a customer-driven approach
Tsarenko, Yelena; Tojib, Dewi Rooslani - In: The journal of services marketing 25 (2011) 5, pp. 381-393
Persistent link: https://www.econbiz.de/10009181352
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Emotional Intelligence as a Moderator of Coping Strategies and Service Outcomes in Circumstances of Service Failure
Gabbott, Mark; Tsarenko, Yelena - In: Journal of service research : JSR 14 (2011) 2, pp. 234-249
Persistent link: https://www.econbiz.de/10008996481