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Neslin, Scott A.
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Journal of retailing
10
Journal of marketing research : JMR
8
Journal of marketing
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The current and future sales impact of a retail frequency reward program
Taylor, Gail Ayala
;
Neslin, Scott A.
- In:
Journal of retailing
81
(
2005
)
4
,
pp. 293-306
Persistent link: https://www.econbiz.de/10006605731
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2
Overcoming the “recency trap” in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10010096148
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3
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Ailawadi, Kusum L.
;
Kopalle, Praveen K.
;
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10006878237
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4
The Effect of Promotion on Consumption: Buying More and Consuming It Faster
Ailawadi, Kusum L.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
35
(
1998
)
3
,
pp. 390-398
Persistent link: https://www.econbiz.de/10006669533
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5
Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
Journal of marketing
65
(
2001
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10005952850
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6
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Journal of marketing
65
(
2001
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10005952852
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7
Revenue Premium as an Outcome Measure of Brand Equity
Ailawadi, Kusum L.
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Journal of marketing
67
(
2003
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10005931543
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8
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10007751280
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9
Coupon response in services
Taylor, Gail Ayala
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 139
Persistent link: https://www.econbiz.de/10006621065
Saved in:
10
The retail power-performance conundrum - What have we learned?
Ailawadi, Kusum L.
- In:
Journal of retailing
77
(
2001
)
3
,
pp. 299-318
Persistent link: https://www.econbiz.de/10006619374
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