Similar Search Results

Doing business in China: is the importance of guanxi diminishing?

Wilson, Jonathan; Brennan, Ross - In: European business review : EBR ; the official journal … 22 (2010) 6, pp. 652-666

Persistent link: https://www.econbiz.de/10008717589

Editorial: Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please

Wilson, Jonathan - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 212-216

Persistent link: https://www.econbiz.de/10010048985

Editorial: The role of Islamic marketing researchers : scribes, oracles, trend spotters ; or thought leaders? ; setting the agenda

Wilson, Jonathan - In: Journal of Islamic marketing : JIMA 3 (2012) 2, pp. 104-107

Persistent link: https://www.econbiz.de/10010008761

Approaching Key Account Management from a long-term perspective

Tzempelikos, Nektarios; Gounaris, Spiros - In: Journal of strategic marketing 21 (2013) 2, pp. 179-198

Persistent link: https://www.econbiz.de/10010095372

Conceptualization and measurement of key account management orientation

Gounaris, Spiros; Tzempelikos, Nektarios - In: Journal of business market management : JBM 5 (2012) 3, pp. 173-194

Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...

Persistent link: https://www.econbiz.de/10010076735

Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination

Gounaris, Spiros; Tzempelikos, Nektarios - In: Journal of business-to-business marketing 20 (2013) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10010085138

Sophistry, relevance and technology transfer in management research: an IMP perspective

Brennan, Ross; Turnbull, Peter W. - In: Journal of business research : JBR 55 (2002) 7, pp. 595-602

Persistent link: https://www.econbiz.de/10006723157

Adaptive Behavior, in Buyer-Supplier Relationships - A key element of business relationship management

Brennan, Ross; Turnbull, Peter W. - In: Industrial marketing management : the international … 28 (1999) 5, pp. 481-496

Persistent link: https://www.econbiz.de/10006296181

E-marketing action: an action learning approach to teaching e-marketing

Harker, Michael John; Brennan, Ross - In: The marketing review 3 (2002-03) 4, pp. 419-431

Persistent link: https://www.econbiz.de/10006025163

Complementary and alternative medicine: shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 3, pp. 349-365

Persistent link: https://www.econbiz.de/10008707068