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Farrelly, Francis
12
Beverland, Michael B.
4
Quester, Pascale
4
Beverland, Michael
2
Lim, Elison Ai Ching
2
Quester, Pascale G.
2
Stavros, Constantino
2
Westberg, Kate
2
Woodhatch, Zeb
2
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1
Greyser, Stephen
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European journal of marketing : EJM
2
Journal of advertising research
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sport management and marketing : IJSMM
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Journal of advertising : official publication of the American Academy of Advertising
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OLC EcoSci
ECONIS (ZBW)
49
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24
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1
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10009853835
Saved in:
2
A sport crisis typology: establishing a pathway for future research
Wilson, Bradley
;
Stavros, Constantino
;
Westberg, Kate
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009869624
Saved in:
3
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, Francis
;
Quester, Pascale
;
Greyser, Stephen A.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10006499574
Saved in:
4
EDITORIAL - What Drives Renewal of Sponsorship Principal-Agent Relationships?
Farrelly, Francis
;
Quester, Pascale G.
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10006505230
Saved in:
5
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, John
;
Farrelly, Francis
;
Quester, Pascale
- In:
European journal of marketing : EJM
38
(
2004
)
8
,
pp. 1013
Persistent link: https://www.econbiz.de/10006079662
Saved in:
6
The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
Farrelly, Francis
;
Quester, Pascale
- In:
European journal of marketing : EJM
37
(
2003
)
3
,
pp. 530-553
Persistent link: https://www.econbiz.de/10006084792
Saved in:
7
TheAustralian Cricket Board (ACB) : mapping corporate relations
Farrelly, Francis
;
Quester, Pascale
;
Smolianov, Peter
- In:
Corporate communications : an international journal
3
(
1998
)
4
,
pp. 150-156
Persistent link: https://www.econbiz.de/10008715410
Saved in:
8
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1226
Persistent link: https://www.econbiz.de/10009794110
Saved in:
9
Exploring the dark side of pet ownership: Status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10007988621
Saved in:
10
Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance
Farrelly, Francis
;
Greyser, Stephen
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10010060163
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