Narrow search
Showing 1 - 10 of 24
Cover Image
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather; Dahl, Darren W. - In: Journal of business research : JBR 58 (2005) 4, pp. 543
Persistent link: https://www.econbiz.de/10006713933
Cover Image
The Influence of a Mere Social Presence in a Retail Context
Argo, Jennifer J.; Dahl, Darren W.; Manchanda, Rajesh V. - In: Journal of consumer research : JCR ; an … 32 (2005) 2, pp. 207-212
Persistent link: https://www.econbiz.de/10006642822
Cover Image
Designing the Solution: The Impact of Constraints on Consumers' Creativity
Moreau, C.Page; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10006643661
Cover Image
The Influence and Value of Analogical Thinking During New Product Ideation
Dahl, Darren W.; Moreau, Page - In: Journal of marketing research : JMR 39 (2002) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10006655467
Cover Image
Embarrassment In Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
Dahl, Darren W.; Manchanda, Rajesh V.; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 473-481
Persistent link: https://www.econbiz.de/10006656183
Cover Image
The Use of Visual Mental Imagery in New Product Design
Dahl, Darren W.; Chattopadhyay, Amitava; Gorn, Gerald J. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10006667566
Cover Image
3D ISSUE-STUDENTS - Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
Dahl, Darren W.; Frankenberger, Kristina D.; … - In: Journal of advertising research 43 (2003) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10006505682
Cover Image
C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.; … - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
Cover Image
Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation
Dahl, Darren W.; Hoeffler, Steve - In: The journal of product innovation management : an … 21 (2004) 4, pp. 259-267
Persistent link: https://www.econbiz.de/10006245468
Cover Image
Consumer Contamination: How Consumers React to Products Touched by Others
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing 70 (2006) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10005917851