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Experience effects on interactivity: Functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1551
Persistent link: https://www.econbiz.de/10010032144
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Motivators for the intention to use mobile TV: A comparison of South Korean males and females
Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10008212351
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OBSERVATIONS - Effects of Structural and Perceptual Factors on Attitudes toward the Website
McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guiohk - In: Journal of advertising research 43 (2003) 4, pp. 400-409
Persistent link: https://www.econbiz.de/10006505225
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Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-Sun; Mcmillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10008079316
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Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
McMillan, Sally J.; Hwang, Jang-Sun - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008118662
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Developing Breast Health Messages for Women in Rural Populations
HALEY, ERIC; AVERY, ELIZABETH J.; McMILLAN, SALLY J. - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10008849835
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Kim, Juran; McMillan, Sally - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10009976346
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10010054606
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
Kim, Juran; Mcmillan, Sally - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10008124727