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The Short- and Long-Term Effects of Measuring Intent to Repurchase
Chandon, Pierre; Morwitz, Vicki G.; Reinartz, Werner J. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 566-572
Persistent link: https://www.econbiz.de/10006645063
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When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity
Chandon, Pierre; Wansink, Brian - In: Journal of marketing research : JMR 39 (2002) 3, pp. 321-335
Persistent link: https://www.econbiz.de/10006653471
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Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Chandon, Pierre; Morwitz, Vicki G.; Reinartz, Werner J. - In: Journal of marketing 69 (2005) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10005922646
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A Benefit Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre; Wansink, Brian; Laurent, Gilles - In: Journal of marketing 64 (2000) 4, pp. 65-81
Persistent link: https://www.econbiz.de/10005954979
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When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms
Chandon, Pierre; Smith, Ronn J; Morwitz, Vicki G; … - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 420-431
Persistent link: https://www.econbiz.de/10009335188
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The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Chandon, Pierre; Wansink, Brian - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 301-314
Persistent link: https://www.econbiz.de/10007861087
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Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
Chandon, Pierre; Wansink, Brian - In: Journal of marketing research : JMR 44 (2007) 1, pp. 84-99
Persistent link: https://www.econbiz.de/10007596663
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Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Chandon, Pierre; Hutchinson, J.Wesley; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008328604
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Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-754
Persistent link: https://www.econbiz.de/10008340010
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Can "Low-Fat" Nutrition Labels Lead to Obesity?
Wansink, Brian; Chandon, Pierre - In: Journal of marketing research : JMR 43 (2006) 4, pp. 605-617
Persistent link: https://www.econbiz.de/10007301090