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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-218
Persistent link: https://www.econbiz.de/10008426047
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Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2008) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10009266567
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On the sociocognitive dynamics between categories and product models in mature markets
Rosa, José Antonio; Judson, Kimberly M.; Porac, Joseph F. - In: Journal of business research : JBR 58 (2005) 1, pp. 62-69
Persistent link: https://www.econbiz.de/10006714005
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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20
Persistent link: https://www.econbiz.de/10009869625
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Direct marketing and distribution : the case of Redbox
Schee, Brian A. Vander; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10010117516
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The Brand Recall Index: a metric for assessing value
Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: The journal of consumer marketing 30 (2013) 5, pp. 415-426
Persistent link: https://www.econbiz.de/10010154241
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Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U S Perceptions
Gorchels, Linda; Jambulingam, Thani; Aurand, Timothy W. - In: Journal of international marketing 7 (1999) 1, pp. 97-105
Persistent link: https://www.econbiz.de/10007245501
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Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, R.; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10009889154
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Sonic logos: can sound influence willingness to pay?
Krishnan, Vijaykumar; Kellaris, James J.; Aurand, Timothy W. - In: The journal of product & brand management 21 (2012) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10010026091
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10009869574