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Wansink, Brian
52
Chandon, Pierre
6
Payne, Collin R.
4
Van Ittersum, Koert
4
Hoch, Stephen J.
3
Ittersum, Koert van
3
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3
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3
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3
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2
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2
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2
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of advertising research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
MSI reports : working paper series
2
Marketing research : a magazine of management and applications
2
Review of agricultural economics : RAE
2
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2
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1
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1
California management review : CMR
1
Contemporary economic policy : a journal of Western Economic Association International
1
Cross-cultural research : the journal of comparative social science ; official journal of the Society for Cross-Cultural Research
1
Economisch statistische berichten : ESB
1
Family and consumer sciences research journal
1
GfK marketing intelligence review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
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1
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1
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1
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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Strategie en beleid - Consumentengedrag in crisissituaties
Pennings, J.M.E.
;
Wansink, B.
;
Meulenberg, M.T.G.
- In:
Economisch statistische berichten : ESB
87
(
2002
)
4364
,
pp. 430-432
Persistent link: https://www.econbiz.de/10006768239
Saved in:
2
Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (2002) are closely related to the variety metrics originally proposed in our earlier variety perception paper (Hoch, Bradlow, and Wansink 1999).
Hoch, Stephen J.
;
Bradlow, Eric T.
;
Wansink, Brian
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10006893271
Saved in:
3
BUSINESS AND SOCIETY - De-Marketing Obesity
Wansink, Brian
- In:
California management review : CMR
47
(
2005
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10006606397
Saved in:
4
Advertising's Impact on Category Substitution
Wansink, Brian
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10006687030
Saved in:
5
Antecedents and Mediators of Eating Bouts
Wansink, Brian
- In:
Family and consumer sciences research journal
23
(
1994
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10006637528
Saved in:
6
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
Kahn, Barbara E.
;
Wansink, Brian
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 519-533
Persistent link: https://www.econbiz.de/10006647712
Saved in:
7
Re-Inquiries - Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume
Wansink, Brian
;
Ittersum, Koert van
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
3
,
pp. 455-463
Persistent link: https://www.econbiz.de/10006648879
Saved in:
8
When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity
Chandon, Pierre
;
Wansink, Brian
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 321-335
Persistent link: https://www.econbiz.de/10006653471
Saved in:
9
3D ISSUE-STUDENTS - Developing a Cost-effective Brand Loyalty Program
Wansink, Brian
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 301-309
Persistent link: https://www.econbiz.de/10006505679
Saved in:
10
The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campaigns have become more prevalent among high-share brands in low-growth categories.
Wansink, Brian
;
Ray, Michael L.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 106-113
Persistent link: https://www.econbiz.de/10006514295
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