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The Brand Positivity Effect: When Evaluation Confers Preference
Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 643-651
Persistent link: https://www.econbiz.de/10006645055
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The Role of Selective Information Processing in Price-Quality Inference
Kardes, Frank P.; Cronley, Maria L.; Kellaris, James J.; … - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 368-374
Persistent link: https://www.econbiz.de/10006645536
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Valenced Comparisons
Jain, Shailendra Pratap; Posavac, Steven S. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10006648038
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Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
Herzenstein, Michal; Posavac, Steven S.; Brakus, J.Josko - In: Journal of marketing research : JMR 44 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10007719281
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Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Kardes, Frank R.; Kalyanaram, Gurumurthy; … - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10006687967
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The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10006648034
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Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience
Muthukrishnan, A.V.; Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10006658648
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The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
Mantel, Susan Powell; Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 25 (1999) 4, pp. 335-352
Persistent link: https://www.econbiz.de/10006667315
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Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use
Lee, Hanjoon; Herr, Paul M.; Kardes, Frank R.; Kim, Chankon - In: Journal of business research : JBR 45 (1999) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006731256
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Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims
Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of business research : JBR 29 (1994) 3, pp. 219-224
Persistent link: https://www.econbiz.de/10006744809