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Direct Estimation of Batsell and Polking's Model - Direct estimation makes the Batsell and Polking model more accessible to researchers.
Park, Sang-June; Hahn, Minhi - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 170
Persistent link: https://www.econbiz.de/10006917680
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Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information
Hahn, Minhi; Kim, Choong-Ryuhn; Park, Sang-June - In: International journal of management 13 (1996) 2, pp. 198-211
Persistent link: https://www.econbiz.de/10007005049
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Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs
Bagozzi, Richard P.; Yi, Youjae; Nassen, Kent D. - In: Journal of econometrics 89 (1999) 1, pp. 393-422
Persistent link: https://www.econbiz.de/10006786598
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The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction
Yi, Youjae; La, Suna - In: The service industries journal 23 (2003) 5, pp. 20-47
Persistent link: https://www.econbiz.de/10006251119
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Yi, Youjae; Jeon, Hoseong - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10006151054
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Yi, Youjae; Jeon, Hoseong - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 229
Persistent link: https://www.econbiz.de/10006151055
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Re-Inquiries - Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes
Choi, Jinhee; Kim, B.Kyu; Choi, Incheol; Yi, Youjae - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 590-595
Persistent link: https://www.econbiz.de/10007223079
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Customer value co-creation behavior: Scale development and validation
Yi, Youjae; Gong, Taeshik - In: Journal of business research : JBR 66 (2013) 9, pp. 1279-1284
Persistent link: https://www.econbiz.de/10010121558
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Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
Yi, Youjae; Jeon, Hoseong; Choi, Beomjoon - In: European journal of marketing : EJM 47 (2013) 8, pp. 1238-1255
Persistent link: https://www.econbiz.de/10010154349
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An integrated model of customer social exchange relationship: the moderating role of customer experience
Yi, Youjae; Gong, Taeshik - In: The service industries journal 29 (2009) 11, pp. 1513-1528
Persistent link: https://www.econbiz.de/10008328665