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Customer satisfaction and loyalty in B2B services : directions for future research
Naumann, Earl; Williams, Paul; Khan, M. Sajid - In: The marketing review 9 (2009) 4, pp. 319-333
Persistent link: https://www.econbiz.de/10009853162
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Customer attitudes of stayers and defectors in B2B services: Are they really different?
Williams, Paul; Khan, M. Sajid; Ashill, Nicholas J.; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 805-816
Persistent link: https://www.econbiz.de/10009178248
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Customer dissatisfaction and defection: The hidden costs of downsizing
Williams, Paul; Khan, M. Sajid; Naumann, Earl - In: Industrial marketing management : the international … 40 (2011) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10008884374
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How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
Boisvert, Jean; Ashill, Nick J. - In: The journal of services marketing 25 (2011) 7, pp. 517-528
Persistent link: https://www.econbiz.de/10009340287
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The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean; Burton, Suzan - In: International journal of business excellence 2 (2009) 3/4, pp. 346-359
Persistent link: https://www.econbiz.de/10009888906
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The reciprocal impact of vertical service line extensions on parent brands: The roles of innovativeness, quality, and involvement
Boisvert, Jean - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 546-565
Persistent link: https://www.econbiz.de/10010044423
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The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations
Boisvert, Jean - In: Journal of service research : JSR 15 (2012) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10010036793
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Towards a better understanding of factors affecting transfer of brand associations
Boisvert, Jean; Burton, Suzan - In: The journal of consumer marketing 28 (2011) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10008812272
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Branding in the post-internet era
Christodoulides, George - In: Marketing theory 9 (2009) 1, pp. 141-144
Persistent link: https://www.econbiz.de/10009870697
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Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de; Harris, Fiona J.; … - In: The service industries journal 24 (2004) 2, pp. 15-33
Persistent link: https://www.econbiz.de/10006246674