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Andriopoulos, Constantine
15
Minor, Michael S.
15
Wang, Yong Jian
11
Gotsi, Manto
10
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9
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6
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European journal of marketing : EJM
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International marketing review
3
Management decision : MD
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Creativity and innovation management
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European journal of operational research : EJOR
2
International journal of technology marketing : IJTMkt
2
Long range planning : LRP ; international journal of strategic management
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Design management journal
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International business review : the official journal of the European International Business Academy
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International journal of electronic marketing and retailing : IJEMR
1
International journal of production economics
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International small business journal
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Journal of advertising research
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Journal of business research : JBR
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Operations research, Management science : OR MS ; the international literature digest
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Psychology & marketing
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Qualitative market research : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The international journal of entrepreneurship and innovation
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10009974231
Saved in:
2
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Journal of business research : JBR
63
(
2010
)
9
,
pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
Saved in:
3
Aesthetics and the online shopping environment: Understanding consumer responses
Wang, Yong Jian
;
Minor, Michael S.
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008889169
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4
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009853876
Saved in:
5
Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael S.
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-594
Persistent link: https://www.econbiz.de/10008640537
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6
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael S.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197
Persistent link: https://www.econbiz.de/10007899476
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7
Determinants of children's attitudes towards "advergames": the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10008270673
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8
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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9
Number 10 - Enhancing organisational creativity: The process of perpetual challenging
Andriopoulos, Constantine
;
Lowe, Andy
- In:
Management decision : MD
38
(
2000
)
9-10
,
pp. 734-742
Persistent link: https://www.econbiz.de/10006566690
Saved in:
10
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1601-1642
Persistent link: https://www.econbiz.de/10009797159
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