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Re‐investigating the nature of...
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Gummerus, Johanna
10
Hellén, Katarina
5
Liljander, Veronica
5
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3
van Riel, Allard
3
Pihlström, Minna
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Journal of retailing and consumer services
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OLC EcoSci
ECONIS (ZBW)
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Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10010122064
Saved in:
2
Lyckoforskningen är relevant för marknadsförare men inte oproblematisk
Hellén, Katarina
- In:
Ekonomiska Samfundets tidskrift
64
(
2011
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009917979
Saved in:
3
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10010117117
Saved in:
4
Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009805464
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5
Happy people manage better in adverse services
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
International journal of quality and service sciences
3
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009890294
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6
Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009252225
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7
Technology readiness and the evaluation and adoption of self-service technologies
Liljander, Veronica
;
Gillberg, Filippa
;
Gummerus, Johanna
; …
- In:
Journal of retailing and consumer services
13
(
2006
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10005918368
Saved in:
8
Private bloggers' motivations to produce content a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13
,
pp. 1479-1504
Persistent link: https://www.econbiz.de/10009807279
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9
Customer loyalty to content-based Web sites: the case of an online health-care service
Gummerus, Johanna
;
Liljander, Veronica
;
Pura, Minna
; …
- In:
The journal of services marketing
18
(
2004
)
2-3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10007101439
Saved in:
10
The impact of storytelling on the consumer brand experience: The case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10010088325
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