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ECONIS (ZBW)
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Pricing risky services: preference and quality considerations
Allred, Anthony
;
Valentin, E.K.
;
Chakraborty, Goutam
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10008386108
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2
A Multidimensional Scale for Measuring Country Image
Lala, Vishal
;
Allred, Anthony
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008241065
Saved in:
3
A Multidimensional Scale for Measuring Country Image
Lala, Vishal
;
Allred, Anthony
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008172375
Saved in:
4
Measuring Images of Developing Countries: A Scale Development Study
Allred, Anthony
;
Chakraborty, Goutam
;
Miller, Stephen J.
- In:
Journal of euro-marketing
8
(
1999
)
3
,
pp. 29-52
Persistent link: https://www.econbiz.de/10007182415
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5
Card-contingent discounts as sources of customer satisfaction and dissatisfaction : an exploratory inquiry
Valentin, Erhard K.
;
Allred, Anthony
- In:
The journal of applied business research
19
(
2003
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009881280
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6
The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam
;
Ball, Dwayne
;
Gaeth, Gary J.
;
Jun, …
- In:
Journal of business research : JBR
55
(
2002
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006723920
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7
Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
Spears, Nancy E.
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10006739502
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8
THE WEB - What Do Customers Consider Important in B2B Websites? This paper presents a set of robust measures for the factors that customers consider important in a business-to-business website. Organization of a website is found to be the most important factor while personalization and entertainment are found to be less important.
Chakraborty, Goutam
;
Laia, Vishal
;
Warren, David
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10006505761
Saved in:
9
Measuring Values Can Sharpen Segmentation in the Luxury Auto Market
Sukhdial, Ajay S.
;
Chakraborty, Goutam
;
Steger, Eric K.
- In:
Journal of advertising research
35
(
1995
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10006534070
Saved in:
10
Understanding corporate B2B web sites' effectiveness from North American and European perspective
Chakraborty, Goutam
;
Srivastava, Prashant
;
Warren, David L.
- In:
Industrial marketing management : the international …
34
(
2005
)
5
,
pp. 420-429
Persistent link: https://www.econbiz.de/10006236525
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