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6
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2
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American journal of business : applying research to practice ; AJB
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Business horizons
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The Importance of Courting the Individual Investor - Savvy companies know that attracting "the little guy" is a real boon to stock price stability. But the investment mix has to be just right.
Vogelheim, Paul
;
Schoenbachler, Denise D.
;
Gordon, …
- In:
Business horizons
44
(
2001
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006182992
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2
New product development: Using the salesforce to identify opportunities
Gordon, Geoffrey L.
;
Schoenbachler, Denise D.
; …
- In:
The journal of business & industrial marketing
12
(
1997
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10007308738
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3
Taking a "Real-Time" Approach to International Marketing Research
Gordon, Craig C.
;
Schoenbachler, Denise D.
;
Gordon, …
- In:
Journal of professional services marketing
11
(
1995
)
2
,
pp. 189
Persistent link: https://www.econbiz.de/10007079981
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4
Building a University Brand from Within: University Administrators' Perspectives of Internal Branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2008
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10009266567
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5
Communication strategies for technology products in Singapore: a content analysis
Singh, Tanuja
;
Schoenbachler, Denise D.
- In:
International business review : the official journal of …
10
(
2001
)
5
,
pp. 551-570
Persistent link: https://www.econbiz.de/10005949007
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6
An Examination of the Information and Thematic Content of Consumer Print Advertising in India - As India's consumer market expands, western and Indian marketers' efforts to reach the Indian consumer through advertising have increased. Critics argue though, that the nature of advertising content may negatively impact the Indian consumer instead of providing needed information about products and ...
Srivastava, Tanuja
;
Schoenbachler, Denise D.
- In:
Journal of international consumer marketing
12
(
1999
)
2
,
pp. 63-86
Persistent link: https://www.econbiz.de/10007119968
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7
Adolescent Processing of Social and Physical Threat Communications
Schoenbachler, Denise D.
;
Whittler, Tommy E.
- In:
Journal of advertising : official publication of the …
25
(
1996
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10008123587
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8
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-218
Persistent link: https://www.econbiz.de/10008426047
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9
Direct marketing and distribution : the case of Redbox
Schee, Brian A. Vander
;
Aurand, Timothy W.
;
Iacovelli, …
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10010117516
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10
The Brand Recall Index: a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10010154241
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