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Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004898730
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Customer lifetime value : the path ot profitability
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004951145
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Marketing
Grewal, Dhruv; Levy, Michael - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009495710
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The price quality value relationship
Grewal, Dhruv (contributor) - 2011
Persistent link: https://www.econbiz.de/10009362894
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1998 AMA Winter Educators' Conference
Grewal, Dhruv (contributor) - Winter Educators' Conference <1998, Austin, Tex.> - 1998
Persistent link: https://www.econbiz.de/10004594725
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Marketing
Grewal, Dhruv - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009634868
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10004377290
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004255067
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10004539406
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Essentials of marketing research
Kumar, V. (contributor) - 2. ed.
Persistent link: https://www.econbiz.de/10004718993