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Consumer behavior and managerial decision making
Kardes, Frank R. - 1999
Persistent link: https://www.econbiz.de/10004378210
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
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MM
Iacobucci, Dawn - 2010 - Student ed.
Persistent link: https://www.econbiz.de/10004937899
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Cracking the code : leveraging consumer psychology to drive profitability
Posavac, Steven S. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009346249
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Consumer behavior
Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W. - 2011
Persistent link: https://www.econbiz.de/10004950861
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Networks in marketing
Araujo, Luis Miguel de (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10004312365
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2005 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004541988
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Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - Internat. ed., 10. ed.
Persistent link: https://www.econbiz.de/10004950491
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Kellogg on marketing
Iacobucci, Dawn (contributor) - 2001
Persistent link: https://www.econbiz.de/10004777732