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~subject:"Advertising"
~type_genre:"Glossary included"
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ECONIS (ZBW)
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[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
3
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
4
Contemporary advertising
Arens, William F.
-
2004
-
9. ed
Persistent link: https://www.econbiz.de/10001783762
Saved in:
5
Advertising : principles & practice
Wells, William
;
Moriarty, Sandra E.
;
Burnett, John
-
2006
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
Saved in:
6
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
7
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
8
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
9
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
10
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
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