Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects on a corn-soybean farm...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Werbung
59
Consumer behaviour
53
Konsumentenverhalten
53
Theorie
45
Theory
45
USA
38
Advertising effects
37
Werbewirkung
37
United States
34
International marketing
21
Internationales Marketing
19
Internet marketing
13
Online-Marketing
13
Data protection
12
Datenschutz
12
Welt
12
World
12
Brand image
11
Brand management
11
Crop Production/Industries
11
Markenführung
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Bibliometrics
9
Bibliometrie
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Vereinigte Staaten
9
Agricultural and Food Policy
8
Agriculture
8
Agency theory
7
Beziehungsmarketing
7
Brand
7
Farm Management
7
Landwirtschaft
7
Luxury goods
7
Luxusgüter
7
Markenartikel
7
more ...
less ...
Online availability
All
Undetermined
45
Free
1
Type of publication
All
Article
57
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
research-article
4
Aufsatzsammlung
2
Reprint
1
review-article
1
viewpoint
1
more ...
less ...
Language
All
English
66
Author
All
Taylor, Charles Raymond
46
Taylor, Charles R.
13
Taylor, Charles Robert
8
Okazaki, Shintaro
6
Mueller, Barbara
4
Raithel, Sascha
4
Anne Raymond, Mary
2
Capella, Michael L.
2
Dolezal, Michael
2
Ko, Eunju
2
Kozup, John C.
2
Lee, Doo-Hee
2
Mafael, Alexander
2
Schwaiger, Manfred
2
Stewart, David W.
2
Baek, Tae Hyun
1
Bang, Hae‐Kyong
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Cadogan, John W.
1
Carlson, Les
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Costello, John P.
1
Diehl, Sandra
1
Ford, John B.
1
Franke, George R.
1
Grau, Stacy Landreth
1
Greg Bonner, P.
1
Gupta, Akash
1
Hock, Stefan J.
1
Hoon Kim, Kyung
1
Jeong Kang, Ie
1
Kim, Eunyoung
1
Kim, Jungkeun
1
Kim, Juran
1
Kim, Seoyoung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
12
International Marketing Review
5
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
New directions in international advertising research
3
Cross-cultural buyer behavior
2
Journal of advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Business Guides on the Go
1
International advertising and communication : current insights and empirical findings
1
International marketing : emerging markets
1
International marketing ; Vol. 2
1
Journal of Consumer Marketing
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: Hot topics in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009722526
Saved in:
2
Editorial: Back to the future : some topics we should not forget about in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 699-702
Persistent link: https://www.econbiz.de/10009674976
Saved in:
3
Editorial: the advertising literature and the role of the International journal of Advertising
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 179-182
Persistent link: https://www.econbiz.de/10009758010
Saved in:
4
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
5
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
6
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
7
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
8
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
9
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
10
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
