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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996
Persistent link: https://www.econbiz.de/10000957472
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Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.; Folse, Judith Anne Garretson - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10003926598
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
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The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy; Burton, Scot; Tangari, Andrea Heintz - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra; Burton, Scot - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
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Amazon's Mechanical Turk : a comment
Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 159-162
Persistent link: https://www.econbiz.de/10011686525