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The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
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Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222
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Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina; Kwon, Youngbum - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10012293287