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The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
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Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 238-254). 2014
Persistent link: https://www.econbiz.de/10010362962
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in the sport
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher; Breuer, Christoph - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
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Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph; Boronczyk, Felix; Rumpf, Christopher - In: Journal of business research : JBR 133 (2021), pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix; Rumpf, Christopher; Breuer, Christoph - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product
Felbert, Aaron von; Breuer, Christoph - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 440-458
Persistent link: https://www.econbiz.de/10013349531
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Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa; Breuer, Christoph - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 290-301
Persistent link: https://www.econbiz.de/10014318084