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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
64
Konsumentenverhalten
63
Italy
19
Italien
18
Luxury goods
17
Luxusgüter
17
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Viral marketing
9
Virales Marketing
9
Brand
7
Elderly people
7
Emotion
7
Markenartikel
7
Nachhaltige Entwicklung
7
Sustainable development
7
Werbewirkung
7
Ältere Menschen
7
Beziehungsmarketing
6
Relationship marketing
6
Age group
5
Altersgruppe
5
Bio-Lebensmittel
5
Cognition
5
Customer satisfaction
5
Ethics
5
Ethik
5
Kognition
5
Kundenzufriedenheit
5
Organic food
5
Social Web
5
Social web
5
Sustainability
5
Tourism marketing
5
Tourismusmarketing
5
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6
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English
7
Author
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Guido, Gianluigi
6
Peluso, Alessandro M.
5
Pino, Giovanni
5
Pichierri, Marco
3
Amatulli, Cesare
2
Cambò, Luca
1
Capestro, Mauro
1
De Angelis, Matteo
1
Mileti, Antonio
1
Nataraajan, Rajan
1
Pisanello, Pierpaolo
1
Prete, M. Irene
1
Rizzo, Cristian
1
Soscia, Isabella
1
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Peter Lang AG
1
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi
;
Prete, M. Irene
;
Pichierri, Marco
; …
-
2016
Persistent link: https://www.econbiz.de/10011454869
Saved in:
2
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
3
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
4
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
5
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
6
Effects of background music endings on consumer memory in advertising
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Mileti, Antonio
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
Saved in:
7
The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare
;
De Angelis, Matteo
;
Peluso, Alessandro M.
- In:
Journal of business ethics : JOBE
157
(
2019
)
4
,
pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
Saved in:
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