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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika; Singh, Shashank Vikram Pratap; Sumanjeet Singh; … - In: International journal of business information systems : … 43 (2023) 4, pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
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Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar - In: How to succeed in the digital age : strategies from 17 …, (pp. 121-130). 2014
Persistent link: https://www.econbiz.de/10010341254
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Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes - In: How to succeed in the digital age : strategies from 17 …, (pp. 107-118). 2014
Persistent link: https://www.econbiz.de/10010341267
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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep - In: Strategies and tools for managing connected consumers, (pp. 46-69). 2020
Persistent link: https://www.econbiz.de/10012106733
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958