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Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Marketing intelligence & planning 42 (2024) 8, pp. 1464-1493
Persistent link: https://www.econbiz.de/10015200890
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Crafting conceptual proposition-based contributions : the 7C framework
Hollebeek, Linda D.; Srivastava, Rajendra Krishan; … - In: Psychology & marketing 41 (2024) 10, pp. 2396-2411
Persistent link: https://www.econbiz.de/10015133792
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Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; … - In: Psychology & marketing 41 (2024) 4, pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Psychology & marketing 40 (2023) 6, pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736